Marketing

Successful Event Marketing Tips For You

Successful Event Marketing Tips By: Jennifer Gonzales Marketing Coordinator   Always Plan Ahead You just found out about a new event that your company will be hosting six months from now. You feel like you have all the time in the world to plan a successful event. Then three months quickly passes and you’re scrambling to… read more

Swag, What is it Good For Really?

Swag

Swag By Jennifer Gonzales Marketing Coordinator We have all been to conferences, festivals, concerts and other events where we received “swag,” i.e. company-branded merchandise that is given away as a form of advertising. The question is, are these free giveaways effective? From the marketer’s point of view, what exactly is swag (also known as “promotional… read more